Eli Gershkovich: Pilot, Lawyer, Beer Craftsman
In the modern age, micro-breweries are become common. This is something Eli Gershkovich knows about. Mass market beer companies are slowly facing some demise because of the success of micro-breweries such as Devil’s Backbone and Hardywood. By 2020, 20% of beer sales will be from the micro-breweries. There such thing as beer diversity in the 21st century featured in the U.S. Open Beer Championship. Canadian beers won 24 medals, and 20 of those went to Ontorio. There are other beer categories such as brown ale, foreign stout, oatmeal stout, old ale, and German Kolsch. Eli Gershkovish is the CEO of Steamworks, having an unconventional business personality unlike his haughtier counterparts at Fortune 500 companies. Read more about his craft beers at The Bro Talk.
Steamworks was founded in 1995 as a small pub in Gastown, Vancouver. Eli Gershkovich decided to expand his pub to keep up with other examples of expansion around him or to “expand to meet demand.” In 1995, the pub had 184 seats, but in 2017, it has 754 seats. Eli Gershkovich is a sole proprietor and in 2009 Gershkovich flew a single engine Cessna 182 from Vancouver to Europe. Gastown is a unique, historical neighborhood in Vancouver where Eli Gershkovich’s pub is located, as his motto is “You grow to meet demand, or demand will shrink to meet you.”
Gershkovich has a law degree in addition to flying small planes. He learned beer in 1987 while on a post-school trip to Europe. As a lawyer, he was getting liquor licenses for his clients. Steamworks started out with only six craft beers in its first year. Pilsner and pale ale were made available in 85 government liquor stores. His clients include people in Austria, Germany, Hong Kong, Italy, and Switzerland, with products sold in 14 U.S. States. In the present, craft beers have become more popular than store bought beers. Eli Gershkovich liked the idea of manufacturing a product and selling it directly to customers who want uniquely flavored beers. He started off with a business partner but maintains his business as a sole proprietorship. Eli Gershkovich is considered a “jack of all trades,” master of some by the beer brewing community. Read more about Eli Gershkovitch at crunchbase.com.