CEO Bob Reina Talks About Huffpost’s Rebranding
Bob Reina is the Founder and CEO of Talk Fusion, a video marketing company which is headquartered in Brandon, Florida. He recently had two articles published on HuffPost that addressed the websites rebranding.
The first article Bob Reina wrote, titled “Promoting with Purpose: How to Understand Your Audience” was published the day before The Huffington Post changed its brand to HuffPost. He published his second article, “How to Thrive in a Society of Quitters” a few days later.
The reason that HuffPost changed its name was because they changed the mission of the news website. It is now dedicated to people who don’t have a voice in national discussions according to Lydia Polgreen, the Editor in Chief of Huffpost. This change in mission was something that Reina found appealing as both a regular contributor to the website as well as head of Talk Fusion. As he explains it, Bob Reina believes in brand innovation and that the growth of a brand doesn’t have an endpoint. He added that he’s always looking to help people succeed regardless of who and where they are, a characteristic that he feels shows up in his HuffPost articles. He started writing articles for the site in August 2016 and has written articles on various topics such as entrepreneurship, lifestyle, self-development, and marketing trends.
Talk Fusion is a global brand that provides its clients video marketing solutions. Its products and service are sold through independent associates who are located in more than 160 countries around the globe. Bob Reina founded the company in 2007 and four apps; Video Email, Video Conferencing, Sign-up Forms, and Live Meetings. The apps, which are available for both Android and Apple devices, can be used to communicate with others as well as for marketing.
Bob Reina has made giving back to the community a core part of how Talk Fusion operates. They support numerous charities in Southern Florida as well as around the world. One of the primary beneficiaries of company’s donations are animal charities around the world. Reina has said that it’s important to have a selfless heart and give others a helping hand.