Established in 2006, Honey Birdette has become a global phenomenon because of the high level of growth and financial success that has been identified in the brand since it made its first steps into the Australian retail industry. After conquering the Australian retail market the Honey Birdette brand has now set out to become established in both the U.K. and U.S. by taking two different paths to retail success.
In the U.K. the focus for Honey Birdette remains focused on the growth of brick and mortar locations that will soon be found in various cities across the nation; currently Honey Birdette has three stores based in Southern England that will be joined by a further 37 stores opening by the end of 2018. The U.K. is not the only territory Honey Birdette is hoping to expand into over the coming years after a huge level of growth was identified in the U.S. via Online sales. A 374 percent increase in Online sales in the U.S. has prompted the decision to develop a new North America dedicated Online sales platform designed to make sales and returns as easy as possible for U.S. based customers.
Known as Australia’s first sensuality store, Honey Birdette has been seeking to create the highest quality of products available in the luxury lifestyle area that has become the main area of success for the company. Not only does Honey Birdette create impressive luxury lingerie products, but the company also develops adult products designed to create a lifestyle enjoyed by every adult.
Control of every aspect of the Honey Birdette line is something founder Eloise Monaghan prides herself on as she sets out to build a lingerie empire where every product is designed inhouse and manufactured to the highest possible levels of perfection.
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