The Ecommerce customer experience can make or break your online sales. Create a good experience and you will have happy customers who will also buy a lot more products. If you create a bad Ecommerce customer experience, then not only will you lose out on sales, but you will create a negative reputation for your brand, company or site.
One of the most important parts of a good online customer shopping experience is to tailor your website to your customers. There are three basic types of shoppers who will visit your online store. One of these is the shopper that knows what they are looking for. If you create a search box on your online site, then you make it that much easier for this kind of shopper to find the product he or she is looking to buy.
Another kind of shopper that will visit your site is someone who is browsing through your product catalog. To assist this kind of shopper, it is a good idea to have sorting options. This way, a customer can browse products in a certain price range, color, size or material.
The third kind of shopper that you will have is someone who has certain criteria in mind, but does not exactly know what kind of product they want to buy. To assist this kind of shopper, you should set up filter options. For example, you can have a filter that will only show products with a certain feature. This way, this shopper will see the results for all of the products that meet their criteria. With plenty of options at hand thanks to the filter, this kind of shopper should be more likely to buy from your site now.
Creating a good customer experience is a lot more than offering filters, sorting options or a product search. You also want to make the checkout process hassle free, easy and simple. If a customer finds your checkout process frustrating or time consuming, they may quit the checkout process altogether. This will result in a needless loss of sales from somebody who was about to purchase an item from you.
Allowing guest checkouts is a good idea. You can always allow a person to register or set up an account at your site later. Being transparent about the shipping, sales tax and price of an item is also important. If a customer feels cheated you not only risk negative feedback but returns and complaints. You want repeat customers and not ones that will jeopardize your reputation. Visit Sentient’s profile at Linkedin.