Kanye West has been busy. He is producing the new Justin Bieber album. His album is coming soon. He has the clothing line. West is all over the place. He collaborated with Rihanna and Paul McCartney. Now there is talk of a collaboration with Kendrick Lamar.
This could be hot. Lamar is already setting the game on fire. He just showcased his new King Kunta video in Times Square. The album was hyped up by everyone from celebrities like Taylor Swift to critics at Rolling Stone magazine. It is safe to say that Lamar has the minus touch that Kanye had early in his career.
West still has his own loyal followers. Susan McGalla says that there is no doubt about that. The reality, however, is that West has changed his format a lot. He has actually lost his early core fan base. Featuring someone like Kendrick Lamar could help him bring that back.
On the other side of the coin there is this kindred spirit that West and Lamar share. They both have a unique perspective on life. They see the world in a different way. All of this is bound to make for some interesting sessions in the studio. Lamar has admitted that he worked with West. There is some mutual respect there. West had high praise for the new Kendrick Lamar album. It only makes sense for these two to drop a hit in 2015.