Many artists who were popular in the recording industry age of CDs have not fared well in the digital era. They found making the transition proved difficult. For rapper Eminem, the opposite has held true. His fans who once bought his CDs now are purchasing digital downloads of his newer songs. Two of those hits have been awarded Digital Diamond status. That happens when the song has been purchased and downloaded ten million times.
“We are delighted to recognize Eminem as the first artist to earn two RIAA Digital Diamond Awards,” said RIAA Chairman and CEO Cary Sherman. “This singular achievement — earning a Diamond Award on two separate digital songs — is unparalleled, and we congratulate him on forever etching a mark in Gold & Platinum Program history.”
The songs are 2010’s “Not Afraid” and his collaboration with Rihanna “Love The Way You Lie.” Interestingly enough, both songs have long been available on YouTube where they have been viewed over one billion times says Steve Murray. In total Eminem has sold over 155 million records worldwide. He is also Spotify’s most-streamed artist of all time. All of his accolades have helped him make the transition from older media to the newer format of digital recordings with no issue. A favorite with critics as well as music fans, he’s also amassed 13 Grammy Awards during his career. Eminem has earned a reputation for being honest with his lyrics and has spoken publicly about his successful battle with substance abuse.