December 15 2016

Online Reputation News

Before the advent of the rise of the internet, sharing, posting, and creating websites was seemingly a “free for all”. Today, however, college admissions, universities, and even employers often take the time to review potential candidates’ qualifications using the internet medium to do so. Working with an online reputation management service provides additional outlets to ensure you are properly managed online from a search engine stance to business credibility.

Authority and Credibility

Having online reputation management is one of the easiest ways to monitor and change the way your social media and website presence currently showcases the products or services you have to offer. When you have a reputation management team on your side, it is much easier to stick to the brand you have developed to create content that flows with the message you are trying to get across.

Expanding Visibility

Online visibility is a major factor to consider, whether your business is strictly shared online or if you are a local store attempting to reach out to potential customers who live within your vicinity. Utilizing the proper message to push forth with any demographic or target audience you want to appeal to, a Review service can help you avoid being “out of touch” with those who are looking for a company or service similar to yours.

Online Marketing Strategy Advantages

Once you have an idea of your branding and the visuals you want to share with passersby or current customers, it is then even more useful to have an online repuation management service to coordinate social media comments, attacks, and other issues that may arise (regardless of how large or small your business is itself). Incorporating some of the tactics advised by an online reputation management service is essential to keep business on track without posting random and irrelevant updates that are not useful for sharing with potential customers. Instead, creating the right type of PR direction, graphic direction, and overall news directions is highly advisable to avoid extreme criticism or threats to your business and its overall well-being, regardless of the type of shop or store you run.


December 14 2016

Mike Baur provides entrepreneurship Strategies at Swiss Startup Factory.

A 20-year experience in the world of banking is a great achievement to a person. Mike Baur has this experience and he has explored it by helping young investors and various businesses to achieve their goals. His entrepreneurship skills have also paid off. At the age of 39 he became the co-founder of Swiss Startup Factory as well as the managing partner which started in 2014. His 20-year specialization in banking involved him working for Clariden Leu and UBS. Due to his aim in entrepreneurship, Mike Baur quit his work at the bank and he started initiating investments in startup firms way before being the co-founder of Swiss Startup Factory.


He always had the potential of achieving more that is why he started his career in banking at an early age in his home in Switzerland. He has an MBA from the University of Rochester and an executive MBA from the University of also the CEO of Swiss Startup Factory, Mike Baur motivates the young entrepreneurs by providing financial assistance as well as mentoring them, so that their startups can reach greater heights. Furthermore, he manages the fundraising and banking at the company.


In Switzerland, Swiss startup factory is known to be the top self-governing and privately funded ICT Startup Accelerator. The company operates a three months accelerator course to push the young entrepreneurs to their potential. It aims at discovering, mentoring and nurturing the young entrepreneurs of today. Like any other company, Swiss Startup Factory has its mission, they want to yield startups and make them become worldwide companies that meet the needs of various consumers with their products. Their vision is aimed at providing a 360-degree startup deal.


The three-month accelerator program offers services such as office space, entrepreneurial network, finance and investor network. The young beginning companies that major in digital advancements are able to access much at the firm. They go through a tactical accelerator course, in order to develop their creative potential in their business that will be one of the best globally. Through the accelerator program, Mike Baur and the rest of the staff nominate specific startups that later on engage in different tests and steps to confirm that they can improve a selling knowledge and showcase it to investors. In the company, different innovations can greatly excel due to the all rounded service they offer. Read more about his interview on Founder Stories.

December 9 2016

Kenneth Goodgame’s Legacy at True Value

Kenneth Goodgame took True Value Hardware Company to the next level, the level where it is today.They just announced their quarterly revenues, and they are amazing. Goodgame is the person who implemented the growth plan, and it is paying off tremendously.

According to Hardware Retailing, Kenneth Goodgame was the Senior Vice-President as well as the Chief Marketing Officer of True Value Hardware since 2013. In True Value, he was leading the firm with his vast experience, product knowledge together with customer-focused philosophy. His innovative plans are designed to make instant impact in the global market as his product launching strategies have helped make this company a global brand.

Before joining the True Value, Goodgame served as the Global Materials Manager for Ace Hardware where he attained record sales and initiated a long-term growth plan. He boasts of immense business experience. He has held merchandise management positions with globally-recognized companies including Home Depot and Black & Decker among others

About Ken Goodgame

Kenneth Goodgame is amongst the most reputed financial icons in his sector. He is a prominent merchandising expert whose influence hails from his expansive managerial experience after serving for over three decades. The suave financial manager holds a Bachelor of Science degree in Marketing from the prestigious University of Tennessee.

His accomplishment as a manager is attributed to his skills in enterprises where he applies innovative merchandising, marketing as well as financial oversight techniques. He is also highly skilled at designing feasible business strategies since he is a visionary manager who combines quality improvements together with productivity enhancements to attain his objectives in the business.

Career Background

The financial guru boasts of a vast experience which involves serving in executive, managerial levels in different firms. Under his leadership, he has helped the firms to reach outstanding expansion in their sector that ultimately translates to growth their revenue. Learn more about Kenneth Goodgame:

Service True Value Hardware Corporation

Mr. Goodgame served as the Senior Vice President and the Chief Merchandising Officer of True Value between the year 2013 and 2015. He enabled the company to conduct intensive advertisement campaigns through different channels. The highly successful campaigns led to client increase and retail price perception that finally improved their productivity.

December 8 2016

Taking InnovaCare to Greater Heights-Dr. Penelope Kokkinides and Rick Shinto

Having a medical plan is very essential and it can help one in times of emergency. Medical plan is just like having a friend who is very supportive during disaster. It is therefore advisable to take a medical cover for you and your family members to assist during emergency illness and other medical issues.

InnovaCare is one of the leading medical companies that offer medical advantage plan in the United States. The organization is aware that the medical advantage is one of the most important ways that one can offer care for patients according to Rick Shinto. Since it was founded, it has been providing affordable as well as a workable medical advantage and has been distributing its services which were most accomplished in Puerto Rico. The pharmaceutical company has been dedicated to providing quality services to the people of United States and has been putting efforts to remain active in the competitive field.

The medical insurance company has been providing the medical care in two parts including Medicare Advantage and Provider Networks. It has been in the forefront to create a health program that is technologically based as well as providing efficient medical care plan as they build a strong relationship with their patients. To work efficiently and to make sure their customers get quality products and services, the firm operates in collaboration with its affiliates who design care models that are well organized and affordable.

Read more:
Aveta Inc. President & CEO Rick Shinto, M.D. Receives Ernst & Young Entrepreneur Of The Year® Award
InnovaCare Health hires new healthcare execs into leadership team

The organization is well structured and has a strong leadership team led by Dr. Rick Shinto who is the President and the Chief Executive Officer of the firm. Before taking the management of the medical insurance company, Shinto worked at Aveta Inc. as part of the management team. Rick Shinto hardworking spirit and his go-getting character led him to climb the career ladder to the position of the Chief Executive Officer. Dr. Shinto brings with him his more than 20 years experience in the medical field where he has a specialty in operational health care as well as clinical experience. Shinto has not only worked at Aveta, but the has also held other positions in virus medical institution including NAMM California, Medical Management for MedPartners, and Cal Optima Health Plan.

Penelope Kokkinides is another influential figure in the growth as well as the management of the medical care institution. She is has been appointed in the position of the Chief Administrative Officer. Before making a comeback to the firm, Penelope worked at Aveta as the Chief Operational Officer4. She is experienced in the medical care industry with her main focus being in the manage care sector and government programs.

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