Cosmetics line owner and creative businesswoman Doe Deere (who also goes by Xenia), has shown the world that even in the face of challenges, she refuses to be negative. She’s the owner of the beauty brand Lime Crime, and makeup enthusiasts everywhere are waiting to see what she’ll come up with next.
Lime Crime has been getting a lot of buzz lately, and was even featured in an issue of Nylon magazine. A number of beauty bloggers have also raved about the bold lipstick and eyeshadow colors in the cosmetic line. The names of the makeup in the Lime Crime line also have cool names like Candyfuture (lipstick) and Magic Dust (eyeshadow), which makes consumers even more interested.
Although some bloggers have made disparaging comments about Lime Crime and questioned the ingredients, Doe Deere handles this with positivity and poise. Many of the people who admire Xenia’s brand are intrigued by the way she wears her makeup, and by the way the colors stand out on a variety of skin tones. The bright pink packaging of the makeup makes it eye-catching and immediately interesting, so there aren’t many bloggers and makeup lovers who wouldn’t want to at least give it a try.
There’s no denying that Doe Deere is fascinating, and she’s got the style and creativity to back it up. She’s willing to talk openly about both her challenges in life and in the business world, while being unapologetic about her passion and desire to make her mark in the beauty industry.
Deere states that, for the most part, she’s been getting lots of positive feedback about her Lime Crime line. She also states that she realizes that the majority of her support is coming from a small group of people. These fans ban together to tackle the negativity that surfaces about Doe Deere on blogs all over the Internet. There’s also a theory going around that Doe Deere is writing these negative comments herself in order to bring more attention to her brand. However, that’s not likely, since attacking one’s own brand could never be seen as good business. Xenia has vehemently denied that she’s the one behind the negative comments, just to set the record straight.
So, it looks like we can expect lots more from Doe Deere in the new future. Her photo shoots, outlandish perceptions of makeup and creative spin on what it means to be beautiful can serve as an inspiration to women everywhere.